The presence of the German-language literature as the Guest of Honor at the 17th TBF, which was postponed due to a pandemic, will acquire a more professional form within the new digital organization of the TBF aiming at the strengthening of dialogue and literary exchanges. This digital program of professional events entitled “Let’s Talk” has the form of discussions-seminars and it is addressed to a wide range of Greek and German professionals of the book industry; namely publishers, editors, literary agents, rights and marketing managers, booksellers and literary translators. The main areas of interest include the modern sales strategies (bookshops, offline and online sales) and book promotion strategies placing emphasis on the digital media, the modern trends in the book production, such as the audio book, which gains more and more ground in the global book market, in view of the new conditions imposed by the COVID-19 pandemic. As far as translation is concerned, issues such as the rendering of literary discourse, poetry, graphic novel etc. will be discussed.
Organization: Frankfurt Book Fair (Frankfurter Buchmesse), the Goethe Institut and the Litrix program in cooperation with the Hellenic Foundation for Culture.